Saturday, March 12, 2016

Russia's Agriculture Ministry awards gold medals to Peruvian pisco and maca By Hillary Ojeda

The consumption of pisco within Peru doubled between 2010 and 2014, going from 2 million liters up to 4.5 million liters, reports Manuel Cadenas, promoter and creator of Chilcano Week, according to El Comercio. It appears that Peruvians know the worth of a high quality pisco. Does the rest of the world? Russia does. The Russian Federation Ministry of Agriculture awarded a gold medal to Peruvian pisco macerado, among other products at the 23rd International Exhibition for Food Prodexpo-2016 in Moscow, according to Andina. In addition, they awarded a gold medal to maca, and a silver medal to Chulpi corn, Peruvian products that are making an impact on a global scale. These products stood out as being among the most appealing out of products from 64 participating countries at the International Tasting Contest “The Best Product”. The contest included the participation of Cusco-born Jose Aguirre CallapiƱa and his company Inversiones Los Andes, under the supervision of Sierra Exportadora. The company is targeting the Russian market, emphasizing the nutritional and stimulating properties of maca and pisco. Conveniently, Russia, the largest country in the world, is also scheduled to host a major international event that expects masses of tourists—the FIFA World Cup 2018. “The goal is to conquer Russian cities where the 2018 FIFA World Cup will take place. Maca and pisco have to be present in this important event,” said Aguirre according to Andina. Living in Peru