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| Photo Credit: ecoledefaune.org | 
12 August 2016 – The world's young people – who make up the largest
 generation of youth in history – can lead a global drive to break the 
patterns of the past and set the world on course to a more sustainable 
future, United Nations Secretary-General
 Ban Ki-moon said youth, with their creativity and idealism are the key 
to delivering the goals of the new UN sustainability agenda. “Young people are directly affected by the tragic contradictions that 
prevail today: between abject poverty and ostentatious wealth, gnawing 
hunger and shameful food waste, rich natural resources and polluting 
industries,” said Mr. Ban in his message on International Youth Day, celebrated annually on 12 August. He said that youth can deliver solutions on such issues, which lie at the heart of the 
2030 Agenda for Sustainable Development,
 stressing that in the first year of that 15-year plan for a healthier, 
safer and more just future, the International community is counting on 
the active engagement of young people to transform the production and 
consumption of goods and services so they meet the basic needs and 
aspirations of the world's poorest people without overburdening already 
strained ecosystems. “Young people are traditionally at the cutting edge, and today's youth 
have more information than any previous generation. Their dynamism, 
creativity and idealism can combine to shape attitudes toward demand and
 help create more sustainable industries,” continued the UN chief, 
noting that youth are already influencing how the world produces, 
distributes and consumes while driving green entrepreneurship by 
designing sustainable products and services. As conscious consumers, young people are at the forefront of a shift 
toward more fair, equitable and sustainable buying patterns. Youth are 
strong and effective advocates of recycling, reusing and limiting waste,
 and they are leading technological innovations to foster a 
resource-efficient economy. “When we invest in youth, they can contribute to new markets, decent 
jobs, fair trade, sustainable housing, sustainable transport and 
tourism, and more opportunities that benefit the planet and people,” he 
said, adding that he was proud that the UN is actively engaged in 
supporting young leaders who can carry out the 
Sustainable Development Goals (
SDGs), including 
 Goal 12 on sustainable consumption and production patterns. “I encourage all young people to become involved in advancing the SDGs 
and demanding action by their Governments. My Youth Envoy is eager to 
connect you to our campaigns, which are being carried out across the 
entire United Nations system,” he said urging others to join this global
 push for progress, empowering young people with the resources, backing 
and space they need to create lasting change in our world. In her 
message, Irina Bokova, Director General of the UN Educational, Scientific and Cultural Organization (
UNESCO)  said that  young people are powerful agents of positive change, essential to taking forward the 2030 Agenda. “It is not enough to hope for a better tomorrow – we must act now. 
Change is under way, and millions of citizens are already transforming 
the way we produce, consume, behave and communicate,” she said, noting 
that young people such as #YouthofUNESCO sustainable consumption advocate 
 Lauren Singer, point the way towards a zero-waste lifestyle, fitting 
all of her refuse produced over the past four years into one small jar. “This is an inspiration for this year's celebration 'The Road to 
2030: Eradicating Poverty and Achieving Sustainable Production and 
Consumption.' There are countless initiatives like this, all giving 
shape to a new humanism, to new forms of solidarity and citizenship to 
combat poverty, marginalization and despair,” she emphasized. Optimism and confidence do not mean minimizing the challenges ahead. 
Most young people live today in least developed countries, and shoulder 
the heaviest burden of conflicts and poverty, stressed Ms. Bokova, 
adding: “There can be no sustainable development if they remain on the 
side-lines, and I call upon all Member States and UNESCO partners to 
support their initiatives, to give them voice, to let them grow, to 
shape together the future of dignity that we are building today.”