The consumption of
pisco within
Peru doubled between 2010 and 2014,
going from 2 million liters up to 4.5 million liters, reports Manuel
Cadenas, promoter and creator of Chilcano Week, according to
El Comercio. It appears that Peruvians know the worth of a high quality pisco. Does the rest of the world? Russia does. The Russian Federation Ministry of Agriculture awarded a
gold medal to Peruvian pisco macerado, among other products at the 23rd International Exhibition for Food Prodexpo-2016 in
Moscow, according to
Andina. In addition, they awarded a
gold medal to maca, and a silver medal to Chulpi corn, Peruvian products that are making an impact on a global scale. These products stood out as being among the most appealing out of products from
64 participating countries
at the International Tasting Contest “The Best Product”. The contest
included the participation of Cusco-born Jose Aguirre Callapiña and his
company
Inversiones Los Andes, under the supervision of Sierra Exportadora. The company is targeting the Russian market, emphasizing the
nutritional and stimulating properties
of maca and pisco. Conveniently, Russia, the largest country in the
world, is also scheduled to host a major international event that
expects masses of tourists—the
FIFA World Cup 2018. “The goal is to conquer Russian cities where the 2018
FIFA World Cup will take place.
Maca and pisco have to be present in this important event,” said Aguirre according to
Andina.
Living in Peru
